
Dreamtime Aroha Project:
Home of the Jarjum doll
FOUNDER: J. - A Guguu Yimithirr Bama Woman and descendant from the Barungguan & Butchulla people, who is living and making work on Yuggerra/Turrbal land.
Raised proudly in Meanjin, J. saw no Aboriginal and Torres Strait Islander representation of supermarket dolls, an item paramount in aiding the developing minds of kids who need to see themselves accounted for.
How does this change? Enter YouTube, a sewing machine and a formally incarcerated powerhouse who works alongside mob, Aboriginal Elders, wider communities, day care centres, parents and families to deliver what is now their signature doll: Jarjum.
Why? Easy. Because love is at the centre of their ethos.
Pictured: "Blak Girl Majik" Jarjum ($69.95) lying on a painting of an emu.

Pictured: #blacklivesSTILLmatter Tee ($30.00)
Check out “Educators Packs” ($250.00-280.00)
Pictured: “Bunji” plushy ($40.00)
Pictured: “Limited Edition Print” ($50.00)
What else?
Apart from doing the most?
Well, every cent earned from Jarjums goes back into providing essential supplies to the community, with focus on providing aid to those suffering domestic violence, starvation and/or extreme poverty.
…while also selling:
plushies, ally- friendly shirts, limited edition prints and educators packs.
It’s clear that Dreamtime Aroha is fighting the good fight.
“Made in Meanjin. Loved by Mob Everywhere.”